The Moorland Flower Company is a beautiful flower farm in Devon where owner Mary grows heritage blooms for DIY weddings and events. Mary came to me just as the business was beginning to take off. She wanted a complete brand and website that would reflect the ethos of her small-scale farm. The brand needed to feel aspirational and unique, and most importantly epitomise the quality of the flowers.
The design we created together is earthy and authentic, with a timeless feel and rich colours. Mary’s Golden Retriever Monty was a fun symbol of the farm, so we created a pattern of Montys to add some quirky flair to the brand.
We also designed a website to showcase Mary’s work, complete with sections to highlight workshops and events, as well as an easy to update “What’s in Bloom” section to communicate the seasonality of the produce.
Key Words
Heritage // Seasonal // Quality // Beautiful // Natural // Heirloom // Earthy