This project is based on a conceptual brief of an ethical suncare brand. A key part of the brand story is that the products are reef friendly, non toxic, and vegan.
I’ve created illustrations of coral and seaweed to communicate the ethos of the brand and combined them with a soft blue and neutral palette.
The visual identity is then used across social media and packaging.
Key WordsEthical / Natural / Sustainable / Approachable / Coastal