Donna Evans is a fully qualified pilates instructor & soon-to-be qualified nutritional therapist. Her business was just beginning so we wanted to create a brand that would really appeal to her audience and grow with her as she began to offer different services.
The brief was for a luxe brand with a positive, affirmational vibe that would work for a range of different potential clients. During our brand strategy work, we narrowed down the brand values and feel to something softer and calmer than many of the competitors, and it was this that we built upon in the design phase.
We brought in the sunrise symbol to link with the name of the business, Aurora, meaning dawn. I love the positivity of the symbol teamed with the copper texture to bring in a luxury, contemporary edge.